Acqua di Nepi - Magnifica: A Packaging Marvel

Italian Sparkling Water Brand's Packaging Design Wins Golden A' Design Award

The design was inspired by the brand's identity and the size of the bottle. The aim was to represent values such as nobility, elegance, and importance in a single moment. The result is a carton tube paired with an aluminated printed paper, creating a sophisticated and impressive packaging that celebrates the exceptionality of the bottle.

The uniqueness of the design lies in its special effect printing with Silver Pantone on the aluminium mirroring paper. This technique resulted in two different silver effects - one shining and the other appearing solid. The design of the label was also emphasized but in a more sophisticated style, adding an extra layer of elegance to the packaging.

Despite a low budget, the team managed to create a special object that celebrates the impressive new size of the bottle. The challenge was to express the specialty and uniqueness of the product using cost-effective materials for the secondary packaging. The team had to research suppliers who could satisfy the need for quality and desired final effects.

The design process took two months and was carried out in Nepi - VT, Italy. The team included Stefano Giuseppe Dell'Orto, a branding consultant, and Barbara Cesura, a creative director, along with Giacomo Stefanelli. The project demonstrates the power of innovative design in enhancing the appeal of a product while staying within budget constraints.

The Golden A' Design Award is granted to marvelous, outstanding, and trendsetting creations that reflect the designer's prodigy and wisdom. They are venerated products and bright ideas that advance art, science, design, and technology, embodying extraordinary excellence and significantly impacting the world with their desirable characteristics. The award for Acqua di Nepi - Magnifica's packaging design is a testament to the team's creativity and innovation.